01st December 2023, Delhi– Kärcher India, the leading provider of unparalleled experiences and innovative cleaning solutions for more than a decade, has made a significant mark in the dynamic landscape of cleaning solutions in India. As the Indian subsidiary of the renowned German cleaning equipment and solutions provider, Kärcher India started in 2011 and has since grown into a formidable force in the industry. Kärcher India is celebrating its 12 years of success, and this journey has been remarkable. Marking this milestone, Kärcher India organized an international meet and greet at The Lalit, New Delhi, on 1st December with Mr Christian May, Deputy CEO and CSO of Kärcher International gracing the occasion and addressed the importance of diversity and inclusion in the workplace, focusing specifically on women employees. The occasion had various talks, and Q&A sessions, and new products by the management team. The event showcased the various milestones achieved by the iconic company.
The past 12 years have shown Kärcher India’s commitment to innovation and quality which has propelled them to the forefront of the industry, setting new standards for cleaning and hygiene. Their journey in India began with a small team of professionals, and today, they stand strong with a workforce of over 250 dedicated individuals. Kärcher India has 14 branches in places like Ahmedabad, Noida, Mumbai, Goa and more. They own multiple service points throughout India with trained sales and service staff and 80+ dealers and retailers Pan-India.
Kärcher’s focus on customer-specific solutions has been a cornerstone of their success story. They have been pioneers in introducing groundbreaking products like the hot water high-pressure washer, revolutionizing cleaning practices in sectors such as automotive and industry. Kärcher’s diverse range of cleaning solutions extends to hospitality, healthcare, agriculture, and more, ensuring that they cater to the unique needs of Indian customers.
Kärcher has embraced a vision of health, hygiene, and sustainability that spans more than 85 years. As a global brand, they have consistently delivered top performance, innovation, and quality. They have been a benchmark in sustainability within the cleaning market.
Their journey towards sustainability has been guided by strategic goals, encompassing responsibility for the environment, product responsibility, supply chain responsibility, company responsibility, corporate social responsibility, and employee responsibility. These goals have been the foundation of their commitment to creating a cleaner, greener world.
As part of its global commitment to sustainability, Kärcher has joined forces with hundreds of other companies by signing the Paris Pledge for Action. This pledge advocates consistent and effective measures against climate change and greenhouse gas emissions, supporting ambitious and equitable global agreements on climate change. They are dedicated to investing in low-emission products, services, technologies, and infrastructures to ensure sustainable growth and combat global warming.
Kärcher India has been supporting Vidya School, emphasizing the company’s dedication to uplifting underprivileged children. Recent initiatives include organizing Martial Arts and Yoga sessions led by Kärcher employees. The event featured presentations by Ms. Ila Sarin, the school’s principal, and Ms. Premlata from Vidya, followed by an interactive activity for the children, a photo opportunity, and the distribution of stationery.
With the overarching goal of promoting environmental sustainability and community engagement, the Kärcher India Clean-Up Day initiative garnered remarkable participation, leading to a significant positive impact on the local environment. As their Social Outreach initiative over the years, Kärcher in collaboration with NGOs like Prayas and VIDYA have organized ‘Thank You Cleaners Day’ which commemorates cleaners for their unwavering dedication towards a clean environment on this day. On this day they also distribute cleaner kits and cards to the cleaners across the nation for rendering countless efforts to keep all premises clean. This year Kärcher’s enthusiastic team in Noida gathered at the park adjacent to the Kärcher Training Centre equipped with masks, gloves, and eco-friendly garbage bags, determined to leave a positive imprint on the environment.
Along with the above initiatives, with the launch of the ‘Swachh Bharat Mission’, there was renewed yearning from industries to keep their surroundings and environment clean. As a player in this big national campaign, Kärcher India contributes to home and industrial cleanliness through innovative solutions that can be used in manufacturing, the metal industry, steel processing, the logistics sector or any other industry.
Kärcher’s commitment to keeping the environment clean is not limited to industries or households. Within the framework of its cultural sponsorship programme, the cleaning device manufacturer Kärcher has cleaned over 160 monuments around the world since 1980. These include the colonnades of St. Peter’s Square in Rome, the statue of Christ in Rio de Janeiro, the 3,300-year-old obelisk in Paris and the presidential heads on Mount Rushmore, as well as the Brandenburg Gate in Berlin. The cleaning work always takes place in close cooperation with the owners and monument protection authorities. Closer home, Kärcher India recently took it upon itself to clean the Mata Kheer Bhawani temple in Kashmir. Notably, the cleaning solutions were used to clean the religious Ayodhya Ghat of the black residue caused by the lighting of 15.76 lakhs diyas during DEEPOTSAV2022. Kärcher India is looking to support this initiative and join hands with relevant bodies for the restoration of India’s great monuments to make a cleaner and safer India.
First-class service has been a crucial part of the Kärcher system. True to this, they have a fleet of 1000 plus technicians in over 60 branches worldwide. Together with their service partners, they have a closely linked sales and service network spanning 182 countries with over 5000 service technicians to cater to every need. Kärcher India has a network of numerous service technicians PAN-India catering to every service requirement.
Kärcher has actively participated in over 30+ professional and consumer segment events, tailoring its offerings to the specific needs of niche markets. Notable events include the India International Trade Fair 2023, the 10th IME 2023 – International Mining, Equipment, Minerals & Metals Exhibition, and the India Warehousing and Logistics Show 2023. At these events, Kärcher showcased cutting-edge cleaning solutions that prove that they are equipped to provide cleaning solutions to all markets for respective professional and consumer segments. Proving that, Kärcher India, celebrated for its innovative cleaning solutions and unwavering dedication to the pursuit of excellence, proudly heralds its remarkable entrance into the realm of motorsports event cleaning. Venturing into motorsport, Kärcher sponsors events like the Mountain Goat Rally, Trans Himalayan Endurance 4×4, Times Women Rally and the Rally of the Valley. The harmonious confluence of Kärcher’s steadfast commitment to uncompromising quality and the electrifying ambience inherent in these occasions has birthed enduring, unforgettable experiences that captivate both participants and spectators alike. This has showcased Kärcher’s commitment to diverse markets.
In the world of cleaning equipment and solutions, Alfred Kärcher SE & Co. KG boasts a management team that brings a wealth of experience and expertise to the table. These visionary leaders have played a pivotal role in steering the company toward success and innovation. A fresh management team has assumed leadership roles within Kärcher. This new team brings a forward-looking approach and innovative strategies to guide the company into the future, ensuring continued success and growth.
Collectively, this dynamic management team brings a diverse set of skills and experience to the table, ensuring the continued success and growth of Kärcher, not only in Germany but also on the global stage. They are the driving force behind the company’s achievements.
Over the years, Kärcher has forayed into a web shop, providing a convenient platform for online shopping of their cleaning solutions. This initiative aims to enhance the direct sales experience for customers. Kärcher products are also available at major retailers now, including Lulu Mall for home segments and Hippo Stores. This expansion increases accessibility, reaching a wider customer base. For heightened customer query handling, Kärcher has launched a robust WhatsApp response management system
Kärcher also offers a range of rental devices, providing maximum flexibility for various cleaning needs. The full-service rental fleet ensures machines are always ready for use, with no worries about servicing and repairs. Additionally, Kärcher has entered the detergent market, offering a comprehensive cleaning solution.
VDMA extends a warm welcome, providing a brief overview of the Indo-German Engineering Trade. The Chief Guest from the Embassy addresses the gathering, followed by presentations on India’s growth trajectory. Kärcher takes the stage with a global perspective and narrows down to an India-centric focus, offering valuable insights into the engineering landscape.
True to their commitment to being innovative, Kärcher India recently introduced a variety of cleaning solutions for the professional as well as consumer segment. Starting with the smart Robot Vacuum Cleaner with Wiping Function, RCV 3 and RCV 5. Equipped with precise LiDAR navigation and convenient app control, this innovation caters to modern Indian homes, providing autonomous and systematic cleaning, including wet wiping functionality. The company also unveiled the latest fast Air Purifiers – AF 20/30/50. The system fitted with a multi-layered filter system is ideal for cleaning indoor air from allergens, pollutants and pathogens. A perfect solution in the recent pollution-filled environment. Keeping true to the Made-In-India initiative Kärcher introduced WD 3 – Wet and Dry Vacuum Cleaner. On the professional side, they unveiled Industrial Vaccum Cleaners for Solids/Dust and Floor Scrubber Driers – BD 50/60 C Ep *IN, BD 75/120 R Classic, and BDS 43/165 C Classic.
Speaking on this occasion, Mr. Christian May, Deputy CEO and CSO, Kärcher, said, “I‘m filled with joy witnessing the remarkable progress of both India and Kärcher. India is a land of immense promise and potential, and Kärcher is proud to be a part of its journey towards progress. In the past decade, India has made tremendous strides in the field of technology, and Kärcher is committed to supporting this growth by providing innovative and sustainable cleaning solutions. As we meet at Karcher’s PR event, let’s celebrate our achievements and look forward to a future of collaboration and success.”
Mr Prashanth Srirangam, Director of Kärcher, added, “This event represents a milestone in Kärcher India’s transformation to a Customer-Centric Brand of over 250 dedicated professionals. Our Mission aligns with the rising consumer awareness and demand for Cleaning solutions in a post-COVID era. A cleaner and healthier environment nurtures happier and more productive times. Our journey is meaningful and fulfilled when our innovative solutions and sustainability efforts support a higher cause like Swachh Bharat / Clean India. An expected consequence for us is that we evolve to be a Household Brand and Hopefully ‘The most trusted Brand that makes a Difference’”.
Further to this, Mr Jatinder Kaul, Managing Director of Kärcher India, “Kärcher’s success story in India is a testament to our unwavering commitment to making a difference, not just in cleaning parks and environments but in creating a cleaner, safer world one machine at a time. Our innovative solutions, social initiatives, and global partnerships reflect our vision for health, hygiene, and sustainability, and we look forward to shaping a cleaner future for all.”
On this occasion, Kärcher India announced that starting in 2024, Kärcher is set to embrace the “Make in India” concept, manufacturing products within the country. The company aims to produce more locally going forward.
Kärcher’s commitment to innovation, sustainability, and excellence is evident through these milestones and initiatives. The company continues to shape the cleaning industry both in India and globally.
Wizspk Communications | PR
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