Greta Electric Scooters is a well-known manufacturer of high-quality and environmentally friendly electric scooters. The company is dedicated to offering urban commuters sustainable transportation options and seeks to lessen the carbon footprint of the daily commute. Greta Electric Scooters provide a simple yet convenient method of transportation that is ideal for city living with their sleek and contemporary style. Those who want an alternative to conventional modes of transportation frequently choose the brand because of its reputation for dependability, efficiency, and affordability. Greta Electric Scooters provide a fun and eco-friendly way to get around, whether you’re traveling to work, running errands, or just exploring the city.
It was exciting to speak with Mr. Raj Mehta, the creator of Greta Electric Scooters. Mr. Mehta is an expert in the field of electric scooters and sustainable mobility in general. He is a visionary businessman and a champion of green transportation. We covered a broad variety of topics in our interview, including how Greta Electric Scooters was founded, opportunities and problems facing the electric scooter sector, and the future of environmentally friendly transportation.
From our discussion, it was evident that Greta Electric Scooters is well-positioned for future success as a result of his insightful observations about the electric scooter market and the potential for sustainable mobility.
Compelled to ride my bicycle for many miles for errands, I wanted it to be simpler. Naturally lazy, I wished for a solution to take the toil out of the task. As they say, “Necessity is the mother of invention,” one thing led to another, and I fumbled with the idea of building an electric engine for my bicycle. I was around 11 yrs old then, but even then, I was aware of the significance of developing an environmentally sustainable solution. Once the possibility of having an electric engine for a toil-free ride took root in my mind, I was hooked. If there was no solution in the market, I wanted to make one. Researching and seeking help from my teachers and anyone I could find, by the age of 12, I managed to create a workable model of an e-kit that converted by cycle into an e-cycle. The challenge of making it, the research experimentation, and finally, the sweet success, not to miss the convenience it lent – I knew this was what I wanted to do for the rest of my life. At that stage, not in the foggiest did I envisage starting a company, but an unexpected interview with a leading news agency got viral, causing a flood of demand for e-kits and lo! Behold! I was in business. I was all of 14 when I set up Raj Electromotive, becoming the youngest entrepreneur in the automotive industry.
During my initial prototyping days, I realized that the production of e-kits would require the import of a few critical components. Hence once we started the company, I applied for an import-export license becoming the youngest person to ever apply for one and be awarded one at the age of 17. None of this would have happened had my grandfather not stepped in to loan me INR 8K in exchange for getting complete visibility of my finances as collateral.
Raj Electromotives started operations by producing conversion kits for pedal cycles. It soon expanded its portfolio to include conversion kits for tricycles for differently-abled people, bikes (India’s first retro-fitment kit to convert a Petrol Bike to Electric), and pedal, freight, and passenger rickshaws. Raj Electromotives Conversion Kits found traction both in the domestic and overseas markets. Today Raj Electromotives Pvt. Ltd. supplies globally to more than 19 countries.
The drive to expand my vision of a clean commute led to setting up Greta Electric Scooters in June 2019. Greta Electric Scooters is dedicated to manufacturing e-scooters. It received its ICAT permit in late 2019.
Greta Electric Scooters has made its presence in India and Nepal and are under road test in select European markets.
Our showroom at Leh & Ladakh has given us the privilege of having an EV showroom at the highest altitude.
The journey so far has been a roller-coaster ride. I am striving to be a front-runner in spearheading the changing face of transportation.
My vision is a Greta Electric Scooter in every home. In pursuit of this vision, each Greta electric scooter is carefully crafted with safety-first, state-of-art features at the most affordable prices. Currently, we have rolled out four models. Greta Electric Scooters offer best-in-class comfort and superior performance with mileage in the range of 100 km per charge.
All four models come with DRL, EBS, reverse mode, ATA System, smart shift, Digital instrument cluster display, keyless start, disc brakes, light designer consoles, extra-large storage space, and anti-theft alarm. Resplendent in attractive colors, each range has a color unique to it.
When driving, Greta Electric scooters with no tailpipe and no carbon dioxide emissions do not add to that air pollution, giving cleaner streets and making towns and cities a better place for pedestrians and cyclists.
I aim to have Greta Electric Scooters lead the EV 2-Wheeler market in the next 5 years. In pursuance of this intention, R&D is a way of life at Greta electric Scooters to ensure we keep pace with the rapidly evolving technology to bring better than the best to our customers.
On the sales and marketing side, aggressive plans are afoot to expand our domestic network and get closer to our customers. Experiential outlets have been chosen to ensure clients make an educated purchase.
Given the surge of demand in the international markets, that is another space where we will push the accelerator on entry and distributor dealer setups once road test clearances come through. To be competitive and pass the stringent international standards, our products are manufactured in line with international & Indian standards.
Greta Electric Scooters offer best-in-class comfort and superior performance with mileage of a max of 100 km per charge.
Being a player in an industry that is exploding, growth is not an option, it is the way of life.
Our vision for Greta Electric Scooters is to be a brand to contend with in the EV two-wheeler segment. As a step in this direction, we are aggressively expanding our footprint nationwide. We aim to educate the customers and give them the experience to make an informed purchase. To bring this vision to life, we try to have an experiential zone in the majority of our outlets. Greta Electric Scooters are currently available across cities in Haryana, Rajasthan, Gujarat, Maharashtra, & Ladakh.
With E-scooters under road test in Europe, we hope to see Greta grace those markets too. While focusing on expanding our network in the domestic market, our eyes will be on the international market as rising fuel prices and the focus are on transitioning to EVs. There will be significant demand from those markets. I envision Greta Electric Scooters gracing the European market in 2023. To achieve this vision, we will work on maintaining our competitiveness and focus on clearing all the stringent international standards while incorporating state-of-the-art features
The last two years have been a tailspin. The increased focus on EVs from the Govt and consumer end has spiraled the demand. We are peaked out on our production capacity and are now exploring opportunities to expand our production capabilities, to be able to service the growing demand.
As the EV sector is still heavily dependent on imports, the last two years of import restrictions due to the pandemic was challenging for us.
Despite all challenges, it was a year of growth for us. We were able to scale up our business by 3X. Overall it has an exciting space to be in right now, and we are enjoying the ride.
EV is an arena of smart vehicles with developments amok. While keeping an ear on market development, my R&D team works hard to integrate safety features into our vehicles. Some of our recent launches included features like:
Fixed reverse speed
An anti-theft alarm that beeps like any other alarm but additionally locks in the wheels, preventing the vehicle from being ridden away.
The three-drive mode allows the rider to optimize battery usage Easy charging – Great scooters can be charged from regular power sockets, making it possible to charge the vehicle anytime, anywhere.
We ensure that our customers get the maximum value for their investment in our products, and we go the extra mile to assure them of our commitment to safety standards to maintain the quality and safety of the user. We provide IRDAI-approved insurance on the batteries fitted in our scooters, covering risks up to 200 times vehicle cost across respective variants.
We are a customer-first organization and we understand the post-sale support concern. Though the EVs are low-maintenance vehicles, we have launched an initiative to make a good network of service centers available in each city where we have a dealership. We undertake the training and enablement of the service centers.
We believe we can help in the following ways:
1. Reducing air pollution: Increased adoption of our vehicles would help reduce air pollution thanks to our zero tailpipe emissions.
2. Reducing greenhouse gas emissions: Our vehicles produce fewer greenhouse gas emissions than conventional vehicles, which can help India meet its commitments under the Paris Agreement.
3. Creating jobs and promoting innovation: We have opened a manufacturing unit in Faridabad this year to get closer to our customers in the North, similarly, as we grow, we will be looking at more areas to create manufacturing facilities closer to our customers which will further help us reduce the cost and environmental damage arising from long-haul transportation.
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