Profit Meets Planet: How leading founders are making Corporate Sustainability a reality for a Greener Future

Profit Meets Planet: How leading founders are making Corporate Sustainability a reality for a Greener Future

In today’s world, environmental sustainability is no longer just a buzzword but a crucial consideration for businesses across industries. As climate change and ecological degradation continue to threaten our planet, consumers are increasingly demanding that brands take responsibility for their environmental impact. Fortunately, many companies are rising to the challenge, implementing innovative strategies to support and protect the environment. Here, we highlight four brands that are leading the way in environmental sustainability, demonstrating that profitability and planet-friendliness can go hand in hand. From outdoor gear to household products and electric vehicles, these companies are setting a new standard for corporate environmental sustainability.

Smoor Chocolates

As a luxury chocolate brand, we believe in the sweet taste of responsibility. From sourcing ethically grown cocoa beans to investing in sustainable and eco-friendly packaging like Banana fiber hampers, Sabai grass hampers, Designer wooden hampers, and recyclable hampers, we are committed to crafting indulgence that doesn’t cost the earth. Our recipe for success involves a deep sense of authenticity, ensuring that both our products and packaging are truly authentic.

By Vimal Mishra, Founder, CEO, Smoor Chocolates

Green Frontier Capital

On World Environment Day, let us remind ourselves that sustainability is critical for our Earth’s survival and for our future generations. There is no plan B. It is essential for environmental protection, economic stability and social equity. At Green Frontier Capital, we drive sustainable innovation via our investments, ensuring a resilient and prosperous future for all. Together, we must prioritize sustainability to safeguard our world and create lasting positive impact for generations to come.

By Sandiip Bhammer, Founder and Co Managing Partner, Green Frontier Capital

Jet Set Go

‘’With 2-3% of global carbon emissions the Aviation industry faces a significant challenge with decarbonisation and this continues to grow as air travel is booming in India. Despite the promise of operational efficiencies, carbon offset programs, Sustainable Aviation Fuels (SAF), and emerging technologies like electric and hydrogen power, progress on tackling emissions has been slow and solutions for decarbonisation are almost all long term in nature. In the short term, carbon offsets leveraging nature-based solutions have often been exposed as ineffective, yet we must double-down in finding the programs that work as well as investing in the technologies of the future. The Indian Aviation Industry can lead on the most effective strategies to tackle emissions with a multi-faceted approach including verifiable carbon offset programs, investment in SAF, and exploring new electric, hybrid and hydrogen-based propulsion technologies. Sustainability and the adoption of greener policies is a challenge we must rise to in this industry. Therefore, this World Environment Day, let us collectively pledge to our planet that we will utilize every available technology and innovation to create a better, more sustainable world.’’

By Jonathan Sumner, Chief Strategy Officer, JetSetGo

Tread Binary

“TreadBinary is dedicated to fostering sustainable development in India and has a profound commitment towards it, which goes beyond mere corporate responsibility. We have developed Inhouse patent application “hac”, hich reduces the metal scrap by 40%, curbing metal wastage through unnecessary scrap production. Lower scrap means lesser resources wasted to produce them thereby considerably reducing the carbon footprint of our customers. We contribute significantly digitizing and automating paper centric operations for our clients, aligning with the global go-green initiative.

Additionally, our proprietory product optimizes supply chain planning, diminishing inventory quantities which helps the sustainability initiative on multiple levels like- resources consumed towards logistics, stocking packaging and scrapping.”

By Darshil Shah, Founder and Director, TreadBinary –

As consumers become more conscious of the environmental consequences of their purchasing decisions, the demand for sustainable products and practices continues to grow. The brands highlighted in this article showcase the positive impact that businesses can have on the planet when they prioritize sustainability.

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